ABOUT

Walmart is the one-stop-shop for Batman fans no matter what generation.
To get Bat fans excited, they at first wanted to do an in-store activation.
We ( MomentumWW) consulted them and said their money was best used in a social campaign.

With a small budget intended for a smaller audience, we were able to reach 48M.

The campaign is called Suit Up Together to
celebrate the tradition and love of Batman fans of all generations.