ABOUT

Having worked closely with Leeds Teaching Hospitals NHS Trust for the last five years on their corporate communications and branding, FDP Group were perfectly positioned to support the Trust with their digital strategy and new website.

After an in-depth usability and analytical website review it was clear that the LTHT website had several areas that needed to be improved. The main focus with the redevelopment was the need to keep the current website search visibility and Google rankings with over 75,000 sessions per month coming from organic traffic. The website also had over 5,500 unique pages which needed to be restructured with a more user friendly navigation and site structure to allow the vast service and patient information to be accessed with ease on any device. Throughout the project over 20 key stakeholders from LTHT were involved with the project from the communications team, Clinical Directors to the Trust Board and Chief Executive Julian Hartley. Along with our hand-picked studio team at FDP we guided LTHT from research, strategy, design, build to website testing and launch.