ABOUT

With a 'no waste' approach to packaging and focused on reducing carbon foot prints for the commercial packaging industry, Exodus look at producing polythene film differently.

The new identity was created with simplicity in mind and reflects the process Exodus products are used to wrap and package products.Because of the unique nature of the business's approach, a cliché 'green' and 'energy saving' identity was never part of the vision. We opted for a strong and powerful answer to the brief that also delivered a powerful message. Not only does this demonstrate the simplicity of the business model, it also carries this idealism through to the production of the identity by minimising waste, production and cost.