ABOUT

Inheriting a brand has its many challenges, especially if it's a fashion brand thats happy dressed in its own way - why fix it if it's not broken?

Fashion brands constantly face the most competitive challenges in marketing, with selecting new clothing lines season after season, if you want to make it in the fashion industry you need to set trends, not follow them.

We were tasked with assessing and helping to reposition Denner. Working closely with the team, we focussed on the purpose of the brand and the products, age demographic and pricing structure, updated the clothing lines, model casting, art direction for photography, catalogue creation and brand identity.