ABOUT

A new Peanut Butter Launch required the Naming, Branding, Packaging as well as the creative strategy for the online launch. This product required a brand story that could reach out to every kind of consumer through the tale of a fun mascot creature - A Grumpy Squirrel.
The story of how a unique Peanut Butter was created by stealing high-oleic peanuts from a squirrel, became an integral part of the Brand Identity, Packaging, Tone of voice and the Digital Product Launch.