ABOUT

I was responsible for maximizing product identity and promoting the company's brand through various design and marketing efforts. My key responsibilities included:

-Creating logos for the brand, which required a keen understanding of design principles, typography, and color theory. Utilizing software such as Photoshop, Illustrator, and CorelDRAW to establish all graphic content on a daily basis.

-Incorporating both below-the-line (BTL) and above-the-line (ATL) strategies into overall marketing tactics to promote the company and brand. Formulating, leading, and implementing marketing activities and policies, collaborating with the advertising and promotion team to organize promotional activities and trade shows.

-Managing product distribution, strengthening distribution networks, and devising distribution strategies by negotiating contracts with vendors and distributors to ensure that the company's products were effectively promoted and distributed to reach the target audience.

-Creating an organizational structure by overseeing the hiring, training, and performance evaluations of marketing and reception staff, to ensure that the team was able to effectively execute the marketing and branding strategies.

Overall, my responsibilities were focused on creating and promoting the company's brand through design, marketing, and distribution efforts, utilizing software and tools such as Photoshop, Illustrator, CorelDRAW and collaborating with the advertising and promotion team to achieve the company's goals.