ABOUT

Few brands have a stronger parentage than Yoo. Founded by Philippe Starck, the world famous designer and John Hitchcox, international property developer, it has 55 unmistakable residential developments across the world. Not to mention equally distinctive offerings in everything from bespoke furniture to hotels, venture capital and a home furnishing outlet in Harrods. Our brief was to bring these together under a brand that could be adjusted for different markets, running the gamut between understated elegance and extravagant opulence.

We developed a brand with a consistent core, but real range. It had the flexibility to appeal to audiences across the globe, with extremes that varied from ‘bold confidence’ to ‘muted sophistication’. A key aspect of this was a transparent logo that enabled designers to showcase their work, giving each project an individual identity. Similarly, our stationery solution complemented this approach with a rainbow foil creating a myriad of colours.

Yoo’s success is based on the three V’s. Visibility elevates their projects above their competitors. Velocity drives their advance sales and improves their business momentum. And value comes in the shape of branded developments that attract a premium. We strengthened their brand value by improving its visibility, ensuring it reached the discerning audience it was intended for.