Situated in the South of England Nyetimber is one of the world’s finest sparkling wines, and is now rivalling the famous Champagne houses of France. After successfully working with them to evolve the brand positioning we designed and developed a bespoke experiential ecommerce website to express this and allow customers to buy directly from their new online shop.
Ecommerce was introduced to sell carefully curated cases, including a customised mixed case that allows the user to select their own cuvees, and unique Nyetimber tasting ticketed experiences.
Prior to any creative, we carefully created personas for the website to establish user journeys. The website also works across many complex external systems where API customisation was required.
102% increase in users
44% increase on online sales
Nominated in awwwards