ABOUT

Home to Hugo BOSS, MAC, Jo Malone and Kurt Geiger amongst other leading brands, Metquarter is one of Liverpool’s premier retail destinations. Our challenge was to make the centre as desirable as the shops it houses; a magnet for discerning retailers and customers in the North West. We were briefed to boost footfall and customer spend, to make the most of the brand equity already in place, and to roll out tightly targeted campaigns that would create an immediate impact and leave a lasting impression.

We designed a new brand identity for the centre, introduced via our winter campaign: Objects of Desire. This took a fully-integrated, multi-channel approach. Drawing on a bold, graphic style mixed with our product shoot, we used outdoor, press and digital channels to highlight those retail products that inspire love and longing. Importantly, the whole campaign was underpinned by a robust digital strategy founded on solid analytics that involved planned content creation and warm and cold email marketing.

While the campaign was designed to appeal to the heart, its targeted approach came straight from the head. The centre’s premier retail credentials are now second to none. It’s a go-to destination for discerning shoppers in the North West, which makes it an attractive proposition for premium brands in every sector.

Beyond that, we have helped the brand by establishing and strengthening an invaluable suite of digital marketing tools. The website now includes rich content such as trends, press pages and retailer events. Email marketing is now far more impactful and has increased sign-ups and traffic to the website. And, perhaps most tellingly of all, an increase in retailer sales, a huge leap in social followers and the website bounce rate has reduced dramatically from 41% to 4%.