On ‘The Row’ for over 200 years, Henry Poole & Co fully recognises the need to use contemporary partnerships and opportunities to widen its reach. We created a new website that not only has increased sales and awareness globally, but reflects a rich British heritage of one of Savile Row’s founding tailors.
Our challenge was to be sympathetic to the traditionalism of the brand but push forward and challenge the boundaries making it relevant for their existing, and new customers of today. Online customers can now choose from a new fabric swatch feature to make a bespoke piece, or order accessories online, increasing revenue streams.
Ultimately the site has influenced international and UK customers to purchase ready to wear items and request bespoke services.