ABOUT

Background
Home to over 2,600 animals, Taronga Zoo is one of Sydney’s most iconic visitor destinations.

Brief
Create an interactive, educational and fun iPhone application to engage children visiting the Taronga Park.

Execution
Following comprehensive research of the iPhone’s technology options, alongside audience habits and conducting focus groups, we developed the ultimate educational iPhone game.
This interactive iPhone application allows the user to explore the zoo using maps, challenges them to locate and take photos of the animals, and rewards the user with educational content utilising sound, video, images and text.

Results
- Winner of Best Mobile Game at the AWARD Awards 2011.
- The app was chosen by Apple to feature on the iTunes homepage online and on mobile.
- A Finalist in the Best Childrens Category at the AIMIA Awards 2011.
- A Finalist in the Best Mobile Game Category at the AIMIA Awards 2011.
- A Finalist in the Best Mobile or Advertising Category at the AIMIA Awards 2011.
- A Finalist in the Best Mobile Product/Service Category at the AIMIA Awards 2011.
- A nominmee in the Education & Reference category at the 15th Annual Webby Awards (winners announced on 13rd June 2011).