ABOUT

The challenge was to create a symbol that would withstand the companies co-culture, a passion for Design and Cycling = Freewheeling. As a visual reference, the infinity loop was used in a subtle arrangement to reflect the companies everyday design co-process, connected with the human charactaristics, merged to create one unified symbol to resemble the feeling of Freewheeling, while preserving its core values in a beautifuly maintained simple visual presense.