Dedica New York

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Every two years, the McDonald’s Company hosts a global convention for their owners, operators and management. Our Client, Coca-Cola is a key partner of McDonald’s and supports the convention with a large experiential booth and educational elements that tell the Coca-Cola story. Our goal was to build and design an immersive, innovative journey that resonates with attendees, leaving them captivated by the future of Coca-Cola.

Our goal was to immerse visitors into a total sensorial, yet educational space. We did this by using vibrant visuals, dynamic videos, cutting-edge branded content, refreshing beverages, and unforgettable moments.

At the core of our creative was a vibrant gradient, celebrating every brand within The Coca-Cola Company portfolio. This mesmerizing gradient, intertwined with 3D transparent bubbles, propelled visitors into a futuristic world where limitless possibilities await. They were able to dive into distinct sections of the booth to discover how The Coca-Cola Company pioneers the forefront of innovation and technology, pushing boundaries and redefining what's possible for its partners.

To experience the pinnacle of immersion at the Coca-Cola booth at McDonald’s Worldwide Convention, visitors could step into the fully reflective tunnel nestled at its heart. Here, guests are enveloped in liquid refreshment and cutting-edge branded content, creating an unforgettable experience.

The experiential build out consisted of a mix of tension fabric prints with key visuals and messaging, digital displays for Coca-Cola success stories, and 3 floor-to-ceiling LED walls for our tunnel experience to engage guests in Coca-Cola cultural moments.

MADEIT CREDITS

  • The Coca-Cola CompanyClient
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