ABOUT

Dedica partnered with The Coca-Cola Company to launch Costa Coffee Cold Brew in the United States. We started by helping identify a signature glass for the product. Something unique to this Cold Brew that would show up consistently across all marketing materials.

We brought in Cake Factory and photographer Martin Wonnacott to shoot the product, producing a full asset library of product on white as well as a key visual. For the key visual we built a set around morning light and the feeling of a cozy cafe. Costa Coffee has a long United Kingdom heritage and the environment carries a subtle nod to those roots.

With the photography and video in hand, we developed a full suite of marketing materials for the brand. This included a sizzle video, cut downs, point of sale materials, and a comprehensive asset library for the sales and marketing teams to pull from across their channels.