ABOUT

The concept for this project centered on effectively showcasing the innovative Coca-Cola Freestyle dispensers through a multi-faceted approach. Understanding the need to highlight both the technical sophistication of the machines and the extensive variety of beverage options, we developed a two-pronged strategy to resonate with Coca-Cola marketers, sales teams, and their customers.

First, we sought to elevate the Coca-Cola Freestyle dispensers while maintaining the brand's distinct visual tone. This involved featuring the dispensers in an upscale and luxurious manner, using dynamic lighting to symbolize fluidity. We visually explored the sleek design of the machines, following their curves and lines, and showcased the functionality of the touch screens with custom branded content.

Second, we aimed to bring the drink brands to life through a captivating love story of liquid refreshment. This entailed capturing footage that evoked thirst at the deepest level. We showcased liquid gracefully moving and dancing around the curves of the glass, with fizzy fireworks jumping and bursting out of the top. Entrancing shots of carbonation and bubbles created a mesmerizing liquid world. Additionally, we captured shots of liquid pouring into an ice-cold glass, cascading down ice cubes with subtle splashes, and ice cubes tumbling in delicious, vibrant liquid.

We separated the project into three distinct work streams to develop and produce the required assets:

3D Modeling: We built each model of the Coca-Cola Freestyle dispensers in 3D format. The 3D models provided a dynamic way to showcase the advanced functionalities and sleek design of the dispensers, allowing for maximum flexibility across various video and marketing materials. This also allowed us to export high-quality images of the dispensers for use in Coca-Cola Freestyle branded presentation templates.

Video Production: We executed a week-long video shoot focused on the variety and liquid intrinsics of several brands available on the dispensers. This shoot captured the essence of the beverages, highlighting their appeal and the extensive choice offered by the Coca-Cola Freestyle machines. The videos emphasized vibrant colors, refreshing qualities, and unique characteristics of the liquid, aligning with the message of innovation and refreshment. The video shoot was created in collaboration with director Martin Wonnacott of Cake Factory.

Sizzle Video: We created a captivating sizzle 'teaser' video that utilized our 3D models of the dispensers and dynamic shots of the liquid/beverages. Designed to grab attention and generate excitement, this teaser highlighted the innovative features of the Coca-Cola Freestyle machines, the extensive beverage options, and opportunities for businesses to engage in custom marketing initiatives, as reflected in the on-screen UI programs developed by our agency.