Declan Toyne Designer

ABOUT

We were briefed with the dream of creating a new English whisky, the first from the Isle of Wight.

I led the project working with our designers and strategists to distill a unique voice for the brand.

We helped uncover the brands best qualities, the unique terroir of their island home (a UNESCO biosphere reserve), and the local barley and water that make their Island whisky truly special. We built the brand from the ground up, from naming to strategic vision, brand identity and a stunning pack design.

The brand successfully launched in 2024 with a core product and is already making strong in-roads in venues across the UK.

MADEIT CREDITS

  • Wight WhiskyClient
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