ABOUT

The Category ClichéBrandy advertising is hopelessly trapped in European aristocratic cosplay: crystal snifters swirled by men in velvet smoking jackets in private libraries, French cellarmasters whispering about century-old limousin oak casks, and pretentious lectures on the tears running down the glass. Alternatively, commercial local brandy ads default to loud, tacky nightclub dancefloors and manufactured bravado.The PrincipleKlipdrift is not French cognac and it refuses to wear a tuxedo. It was founded in 1938 in the Breede River Valley and distilled in direct-fired copper potstills from Robertson Chenin Blanc grapes. It is the unpretentious social bedrock of South Africa. Nobody drinks Klipdrift to evaluate the vintage or impress a stranger; you drink it out of a heavy glass tumbler with two cubes of ice around a rooikrans braai fire at eleven at night, when the small talk runs out and people finally start telling the truth about their lives. Klipdrift is not for diplomats. It is for people who already know all your flaws and poured you a double anyway.Campaign Platform & Master HeadlineCampaign Platform: The Unvarnished Measure.Master Headline: It won't make you sound sophisticated.Brand Strategy, Creative Direction, Art Direction, Copywriting: Deborah Rossouw