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"“The Volvo Street Configurator is a great example of how creative thinking combined with technology can solve a business problem. Since we launched the application, I have become aware of every Volvo in the street. I hope it has the same effect on the consumer,” commented Peter Ampe, creative partner at Famous Grey.

To launch and support the tool, FamousGrey also created a how-to video and a OOH campaign. The images shot by the street photographers are also exhibited at 60 Volvo dealers in Belgium and Luxembourg. 15 Benelux influencers and Volvo ambassadors were also enlisted and were the first audience to test the tool and evaluate its readiness to be officially launched."