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Center Parcs - The Forest is your Playground builds on the success of last year’s 'Bears' campaign and the Center Parcs “Get Together Again” positioning. The advert showcases the acres of forest at Center Parcs and shows how the forest is a fantastic playground for families.

Directed by Eric Lynne from Partizan and using the well-known children’s game of consequences, the commercial follows a family of four through the forest telling a story. Starting as all good stories do with “once upon a time,” the imaginative tale builds between mother and father, son and daughter each sharing different lines. The children and parents create a story that brings the forest to life with animated leaf monsters, robots, forest creatures even and a great forest whale.