DDB Sydney Sydney

ABOUT

In Australia, car brands are the second biggest advertisers on TV. The launch of the new Golf GTI needed to stand out, so the brand hijacked the entire ad break and turned a 30-second ad into a three-minute live gaming platform. Using a QR code, people could launch an in-browser racing game via their phones and race live against other people for the duration of the ad break. The campaign extended to OOH, digital and social.

MADEIT CREDITS

  • Volkswagen Group AustraliaClient
  • Adam WillsOffline Editing
  • Andy LeeDigital Designer
  • Anna DomeijDigital Designer
  • Art of PlayProduction Development
  • Ben WelshChief Creative Officer
  • David JacksonChief Executive Creative Officer
  • Fabien ClemencyDigital Design Director
  • Jessie StaszkiewiczDigital Designer
  • Matt ChandlerChief Executive Creative Officer
  • Renata BarbosaHead of Integrated Production
  • Samuel RaftlAgency Art Director
  • Scoundrel FilmsProduction Company
  • Tim WoolfordAgency Creative Director
  • Tom LawrenceCopywriter
  • Tommy CehakAgency Creative Director
  • Tribal AustraliaDigital Design Company
  • Vinny SalinosDigital Designer
  • * DDB SydneyAdvertising Agency
  • * D&AD
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