DDB Chicago Chicago

ABOUT

The Cantenna is a real can of Miller Lite with a built-in digital TV antenna, designed just for cable-cutters. To target this very specific audience, DDB Chicago went directly into the seedy underbelly of illegal streaming sites, flooding them with links to a fake NFL stream. Miller Lite trolled its audience with a fake broadcast of the game, which turned out to be an ad for the very product that would help them watch free football in the future. The video drove users to call a phone number to get the Cantenna, and call they did, with over 87,000 Cantenna requests.

MADEIT CREDITS

  • Coors Brewing CompanyClient
  • a52 Color, ParliamentPost Production Company
  • Adam BattistaSenior Producer
  • Alec SternDirector Of Music
  • Alejandro JuliCreative Director
  • Ben WolanExecutive Creative Director
  • Biz AndersonStrategist
  • Britt NolanChief Creative Officer
  • BUTTER Music and SoundMusic Production Company
  • Chris QuinnTalent Manager
  • ConnectMedia Placement
  • David GreeneTalent Manager
  • Diane JacksonChief Production Officer
  • Drew ButlerArt Director
  • Eric ZuncicChief Strategy Officer
  • Gabrielle GresgeAccount Executive
  • Guiga CunhaAssociate Creative Director
  • Jillian EnglishProduction Business Manager
  • Jonathan PalmerStrategy Director
  • Jonathan PalmerStrategy Director
  • Katelyn LedfordAccount Director
  • Katie SamulsenCopywriter
  • Kiska HowellGroup Account Director
  • m ss ng p ecesProduction Company
  • Mike NorgardDigital/Social Director
  • Nathaniel LawlorCreative Director
  • Oliver GlennAccount Supervisor
  • Paul CarpenterAssociate Creative Director
  • Rachel DanseyProject Manager
  • SmugglerProduction Company
  • Zoe GrubbeManager Of Production Operations
  • Ari WeissChief Creative Officer
  • DDB ChicagoAgency
  • ICF NextAdvertising Agency
  • Cannes Lions Winners 2021
  • Mr. Bronx Audio PostMusic Production Company
  • Matt BlitzExecutive Producer
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