ABOUT

This Brief was to create a new brand DNA for the Dairy market in NZ.
Create a flavoured milk brand that stands out from the crowd, targeting tradesmen, mainly focused on the service station market.

I approached this by leaning toward a humourous illustrative approach that is a throw back to 90s cartoon design. The name CHOCKA comes from NZ slang I wanted a loose design style featuring characters that represent each flavour.
BOSS CHOCOLATE - an angry boss illustration, Chocolate exploding.
APPRENTICE BANANA - a clumsy, goofy, young design that looks fun.
This design also features fun general knowledge questions on the back of the label and a bright design style to jump off the shelves.