ABOUT

Concept
Make sustainable travel exciting and accessible for primary school children, encouraging them to rethink the school run and discover the benefits of walking, cycling and public transport. LetzGoGreen turned an important environmental message into something children could explore, play with and enjoy.

Execution
Created a wide-ranging suite of educational and promotional materials, combining illustration, storytelling, games and interactive digital content. Resources were designed for Key Stage 1 and 2 and included classroom materials, interactive activities, storybooks, comics and digital tools, all bringing sustainable transport to life in an age-appropriate way.

Results
LetzGoGreen became a highly popular education package across West Midlands schools, helping make sustainable travel a more engaging and accessible subject for children, teachers and parents. The innovative approach was also recognised internationally as an example of best practice in public transport promotion.e presentation for in education and learning.