ABOUT

Concept
Make water conservation feel fun, memorable and easy to understand for younger children. The aim was to turn an important environmental message into something engaging and relatable, using character-led storytelling to bring the subject to life.

Execution
Created the core illustration style and a cast of playful characters exploring different aspects of water and water conservation. The visual language was designed to feel friendly, colourful and accessible, helping communicate key messages in an age-appropriate way.

Results
Created a distinctive, engaging visual approach that made water conservation more approachable for younger audiences, providing Scottish Water with a flexible creative style that could be used in schools and across wider educational materials and communications.