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Concept
Develop a clear, engaging visual direction for British Wool’s educational resources hub and associated resources for primary school children, designed to make a potentially complex B2B proposition feel accessible, relevant and compelling to its target audiences.

Execution
Created a polished project presentation and pitch deck, bringing together the strategic proposition, key messaging, illustration, character design and visual storytelling into a cohesive, easy-to-navigate format. The design balanced British Wool’s narrative with a contemporary, engaging approach.

Results
Delivered a professional, persuasive presentation designed to communicate the opportunity clearly, support stakeholder buy-in and provide a strong visual foundation for the wider marketing strategy.