ABOUT
Wake up:
We worked with Full Metal Software to develop their brand identity, bringing it into line with their cutting-edge products and solutions.
Rise:
We took them through our 18 degree process, drawing up a purpose, vision and mission that sit comfortably with the positioning of the company today. Their ability to understand complex client problems and translate them into an intuitive, fit-for-purpose solution inspired our approach to the visual brand identity. Reducing everything down to the lowest granular level, we used pixels and a binary approach to their colour palette to bring to life the essential basic key elements that are the building blocks of the bigger picture.
Outshine:
We designed and built a brand new website shaped by an in-depth initial SEO strategy report. We developed a new site map which allows the Full Metal team to display their full range of services at a glance to their customers, and through clear call to actions and a distinctive layout structure, we improved the user experience to funnel more leads to their sales team and to achieve the best web design. We drew-up a display typeface based on the pixel grid of the initial logo, providing a full alphabet of letters and numbers to add a further layer of distinction to the visual brand identity. A supporting icon suite based on a square grid further enforces the strength and consistency across their full range of communication including signage and way finding.
Back to Rebrand and Website for Full Metal project
Lee Stuart Shepherd
Senior Creative Designer
United Kingdom
Alexandra
Graphic Designer, MAZEINDESIGN
United Kingdom
SAYERS DESIGN
Canada
Kenny Rose
Graphic Designer
United States
Esteban Pava
Executive Producer, Freelance
Colombia