ABOUT

Wake up:
A&B are a new, sustainable brand that aims to do things differently. Pitched at Gen Z’s and millennials, they live and breathe sustainability, choosing to come at it with a tongue-in-cheek tone and bringing fun to the sector. They approached us with some raw brand elements which became shaped by our work on the e-commerce website.

Rise:
Above and Beyond approached us for a new interactive website to showcase their refillable, eco-friendly lip balms.

Outshine:
We created an ecommerce site for sustainable brand Above & Beyond.
The website reflects the brand's personality and even includes a Pacman-style game that promotes eco-friendly values.

We used layered animation, interactions, and a unique product selection process, building on the existing brand positioning of Above & Beyond to celebrate the values of the retailer.

The website never stands still, every element works hard to grab your attention, inviting you to discover more or purchase the product. The innovative custom shopping journey was intricately planned to offer the best user experience, offering selected customisation and relevant choices along the way. Well positioned CTA’s are brought to life with supporting animations, aiming to maximise purchase potential and provide a lasting imprint of the brand.