About me

I can translate the most complex or vaguest of briefs into creative, imaginative and focused designs. I do this by listening, to uncover the essence of the client's brand, helping them to think through what they believe they need and help crystalise initial ideas into a clear design brief.
Often, clients struggle to visualise what a final design will look like. I take the sketchiest of briefs and deliver a selection of initial ideas for review, which can then be discussed and developed further.

I can offer a complete ‘end to end' service, from taking the initial brief, through to design, proofing, liaising with printers and delivery. I have a trusted and reliable group of suppliers, including photographers, digital and litho printers, and exhibition builders, with whom I have negotiated preferential rates.
I recognise the value of a brand and the importance that creative and effective graphic design is, in raising your profile, both internally and externally. I create completely new house styles, including everything from logos, colour schemes, stationery and brochures to exhibition displays, events and corporate gifts. I am also comfortable working within the confines of existing corporate guidelines.

I have an established portfolio of clients including Prudential, Royal & Sun Alliance, Crown Life, Trebor and City Financial Planning, as well as numerous local businesses and personal clients.
I am currently acting as an advisor to AXA Wealth and City Financial Planning (CFP). AXA is producing a new set of literature for CFP. Although it is quite a technical document, as it will be ultimately client-facing, it is my responsibility to ensure that the document is produced within the company's style guidelines, is consistent and easy to follow. I am also advising on final production eg print, paper stock and finish.