ABOUT

The Brief

To create an online consumer-facing promotion incentivising Mums to vote for their favourite new Tommee Tippee soother designs on the UK and U.S. brand websites
The promotion look & feel needs to work alongside the existing website design
To create a supporting suite of POS materials to promote the activity in-store
Concepts must be visually engaging and impactful with a prominent call to action to create standout in-store and online.

Our Solution

Developed a series of thought provoking, memorable promotional headlines based around the theme of common sayings/Mums being the experts
Accompanying visual cues reinforced how much Tommee Tippee values Mums’ opinions/would like their input