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The Brief

To develop a new look and feel for Privacy Counts’ identity theft protection product
The creative needs to deliver the message in an interesting and memorable way that is warm and welcoming whilst outlining the dangers associated with protecting personal identity.
Our Solution

Created a typical looking criminal character, Mr T. Leaf, the ID thief, to bring the threat of identity theft to life
He features prominently on all literature unsuccessfully trying to breach various personal spaces depicted by a white perimeter wall
Mr T. Leaf helps to make Privacy Counts’ communications visually engaging and therefore more memorable.