ABOUT

The Brief

To develop three websites for the Gallo Family Vineyards (GFV) brand to support consumer marketing activities in the UK, Ireland & Netherlands
To raise consumer recognition and awareness of the GFV brand
To drive consumer data capture for future eCRM activity.
Our Solution

Established a flexible structure to allow for regional content variations and for content to be easily updated in the future, e.g. new product launched, campaigns & competitions
Created a look & feel to reflect the GFV brand character & guidelines
Grew database of opted-in UK consumers from 0-18,000 through online competitions and banner advertising
Developed programme of regular email communications to opted-in UK consumers, focusing on seasonal content, new product launches and competitions.