ABOUT

The Brief

Develop an evolutionary new look and feel for the Closer to Nature baby product range that reflects its premium brand positioning
The designs should address sub-category navigation and promote on-shelf visibility
On-pack communication should clearly highlight the uniqueness of the teat/bottle design
Our Solution

Developed a series of distinct and ownable solutions aligned with the ‘Closer to Nature’ proposition, all designed to evoke a warm, emotionally led consumer response
Communicated the key product benefits of natural shape and softness of touch via liquid ripples
Introduced colour to provide shelf stand-out, and to help parents identify sub-sections and key pack content information
Ensured all marketing collateral was consistently applied across all channels (online and in-store)