ABOUT

The Brief

To develop a pan-European on-pack promotion to drive consumer trial/repeat purchase
The promotion should reflect Cinzano’s long association with art and communicate its Italian brand character and heritage
To develop POS materials to advertise the promotion within the retail environment.
Our Solution

Proposed a series of collectable glasses, each featuring a different Cinzano inspired illustration
Developed an overall campaign theme ‘Colour the moment’
Commissioned a leading fashion artist to create the glass illustrations
Created a full suite of in-store POS materials including an interactive DVD containing guidelines for the trade.