ABOUT

Remember your roots - made with @runwayml for #RunwayBigAdContest ????️ The challenge was to make not a joke, funny, ironic ad for a fictitious paperclip brand CINCH, but to make an actual ad an advertising agency would make if the brief was real. Created in less than 24 hours.

In our ad, we tried to create a touching human story about family bonds, our roots, our core memories from childhood that eventually shape us and make us who we are.