ABOUT

Create an outstanding advertising campaign for Fedrigoni papers. My partner and I came up with the idea of making dresses, and subsequently a fashion show, out of the Fedrigoni papers. We wanted to show that paper is alive and could inspire you to do creative things! The target audience was fashion designers and creatives. At the end of the paper dress fashion show guests we invited to tear a piece off the dresses they liked the most, as a sample.