ABOUT

For the first time, Tablito, the best seller Brazilian popsicle, decided to sell the ice cream at the same price around the country, just R$ 3,50, for the duration of a digital campaign. Unilever decided to capture the attention of the public with a very special poster boy.
This was not just another campaign with Neymar. There were 2 films with 10 different endings but the catch was Neymar was always costumed in a funny way and a format on youtube never seen before.
And all this, for only $ 3.50. The result? Over 20,000,000 views online and lots of earned media.