David Levy Creative Director

ABOUT

Neve, the biggest toilet paper brand in Brazil, wanted to launch a new product even though they faced a cultural barrier, wet wipes were only seen for children and never for adult use. Our challenge was to show in a non-insensitive way that toilet paper was not sufficient to completely clean yourself…and this is how we did it.

The film broke all the brand regulations of one of the most traditional categories of consumption and was a huge success in Brazil:

Almost 20.000.000 de views
137.351 Reactions
16.613 Comments
17.765 Shares

MADEIT CREDITS

  • Kimberly Clark BrasilClient
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