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Wonderland by Myer is a world class, personalised shopping experience. Weaving nostalgia with tomorrow's trends and technology, it brings them to life as a hand illustrated, interactive family destination.

Brands have the ultimate backdrop for compelling product stories, while the design creates immersive shopper narratives - featuring retail theatre so extraordinary; it’s become a tourist attraction.

The incredible lift ride rockets you through the clouds to the cityscape, where expansive interactive screens, and the astonishing cinema dome form an ever-changing canvas, compelling you to return.

This work of magic and manpower propels Myer to the forefront of Australian retail innovation.