David Joubert
CCO/Partner
ABOUT
Wonderland by Myer is a world class, personalised shopping experience. Weaving nostalgia with tomorrow's trends and technology, it brings them to life as a hand illustrated, interactive family destination.
Brands have the ultimate backdrop for compelling product stories, while the design creates immersive shopper narratives - featuring retail theatre so extraordinary; it’s become a tourist attraction.
The incredible lift ride rockets you through the clouds to the cityscape, where expansive interactive screens, and the astonishing cinema dome form an ever-changing canvas, compelling you to return.
This work of magic and manpower propels Myer to the forefront of Australian retail innovation.
Back to MYER Wonderland project
Vuk Ristivojevic
Art Director, Sharjah Broadcasting Authority
United Arab Emirates
Gonzalo Duque
Motion Graphics Designer, GDuque
Spain