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[yellow tail], the world's most loved wine brand for six consecutive years launched a new campaign to show Australians that there is great tasting wine for everyone, and you don’t need to compromise on quality to find your perfect [wine] match.

To hero this campaign and help Australians find their ideal pairing, [yellow tail] joined forces with much-loved personality and national icon Sophie Monk. Coming on board as the brand’s first-ever Australian ambassador, Sophie shares the [yellow tail] life-loving spirit – optimistic, down-to-earth, and straight-talking.

Launching the brand's new platform - Easy to love.