YouTube wanted us to harness the power of their global network to pressure world leaders to into taking action at Cop21 - the UN Climate Change Conference. We created #OursToLose which changed the conversation and made climate change personal to people all over the world.
Results: 12 million social impressions in one week, 82% organic, activated through a single hashtag. The biggest Aavaz petition ever which was presented to world leaders at the Cop-21 summit.
BIMAs - Shortlist
Brand Republic Digital Award - Winner
D&AD Award - In-book
Lovie Award - Silver