David Feldman Creative Director

ABOUT

Can't decide what to eat? Let the world's first Tummy Translator app help you decide. Hold it against your tummy and it will translate your rumbles into specific food suggestions, which you can then order from Domino's.

In the UK and Ireland, 70,000 people downloaded it in 2 weeks, using it almost 150,000 times. It was ranked 3rd in the simulation game charts and 58th overall in the app store, making it more popular than the BBC Sports App. Positive brand recognition went up to 94%. There were 14 million social impressions. It made the news across the world, including in America where it wasn't even available.

Date created: March 2015 2015-03-01T00:00:00+0000
Date published: 6 May 2020 2020-05-06T09:55:16+0100

AWARDS

FWA - Favourite Website Award

MADEIT CREDITS

  • Domino's PizzaClient

The Tummy Translator

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