Holocaust denial spreads in the same way as fake news. To combat it, we replicated how trolls spread fake news, infecting influential communities on Reddit, the front page of the internet.
Building an army of influential communities, we launched at 24-hour highly co-ordinated counterstrike at the heart of Holocaust Denial: Reddit.
Results: Front page of Reddit 4 times in 24 hours, 32 million people reached in 24 hours, top 100 AMA's of all time, all time top Holocaust related posts, budget of zero.
BIMAs - Grand Prize
D&AD Award - Yellow Pencil/White pencil