David Corns
EVP, Managing Director, US
ABOUT
Reddit receives an average of 165m votes per day and yet 43% of eligible voters (92m) did not exercise their right to vote in the 2016 US Presidential Election. Reddit believes the act of voting should be as prevalent offline as it is on-platform. The Up The Vote initiative was focused on alerting, educating and activating Redditors to vote where it matters most: the 2020 US election. The advertising paired contextually relevant election numbers with Reddit user content to demonstrate the power of voting; ultimately imploring over 400k people to take the actions needed to help them to vote IRL.
MADEIT CREDITS
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RedditClient
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Anya WilsonSenior Producer -
Ben MuckensturmArt Director -
Brian VandeputteSenior Art Director -
Cara WatsonVP, Managing Director, Client Services -
Catherine HughesGroup Production Director -
Catherine HughesGroup Production Director -
Chris PolychronopoulosExecutive Creative Director -
Chris PolychronopoulosExecutive Creative Director -
Chris PottsCreative Lead -
Devon BremerMedia Planner/Buyer -
Dong ChenSenior Marketing Lead -
Ellie BamfordVP, Head of Media -
Emily YarwoodSenior Communications Manager -
Erica JensenDirector, Content Production -
Faviana CampbellMedia Director -
Felipe MahalemMotion Design Director -
Hana NewmanGroup Director, Content Production -
Janie PenneyContent Producer -
Jessica AshoohDirector of Policy -
Jocelyn McCanlesAssociate Creative Director -
Julie AndrewsVP, Executive Production Director -
Kaitlyn FrysztakStrategy Director -
Kevin KollerCreative Director -
Liz HartGroup Director, Media Operations -
Parry RomingerAccount Director -
Patrick GosseSenior Content Producer -
Roxy YoungChief Marketing Officer -
Roxy YoungChief Marketing Officer -
Scott SteeleSenior Copywriter -
Tavish MacLellanHead of Brand Creative -
William AchukwuPolicy Analyst -
Yael CesarkasVP, Executive Strategy Director -
Tiffany RolfeGlobal Chief Creative Officer -
David CornsSVP Managing Director -
Bryan GreggExecutive Creative Director -
D&AD