David Corns
EVP, Managing Director, US
ABOUT
In the weeks before the 2021 Super Bowl, the power of online communities to drive real world action was made abundantly clear as a group of Reddit underdogs took the financial world by storm. Given the scale of the story across every major news outlet, Reddit’s response needed to be as big as the moment the brand was having. By going ‘small’ on the big game, Reddit hacked the system with a five-second commercial that dominated the conversation on television’s biggest stage, celebrated the power of Reddit’s passionate communities and shifted mass perceptions.
MADEIT CREDITS
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RedditClient
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Allison DayCommunications Manager -
Ben MuckensturmArt Director -
Cara WatsonMD, Client Services -
Cassidy GoodSenior Community Manager -
Catherine HughesGroup Production Director -
Catherine HughesGroup Production Director -
Chapin ClarkExecutive Creative Director -
Chris PottsCreative Lead -
Devon BremerMedia Planner - Buyer -
Dong ChenSenior Marketing Lead -
Ellie BamfordVP, Head of Media -
Emily YarwoodCommunications Manager -
Faviana CampbellMedia Director -
Felipe MahalemMotion Design Director -
Hana NewmanGroup Director, Content Production -
Janie PenneyContent Producer -
Jocelyn McCanlesAssociate Creative Director -
Julie AndrewsVP, Executive Production Director -
Kaitlyn FrysztakStrategy Director -
Katie AmbroseMarketing Specialist -
Katie CahillSenior Producer -
Kevin KollerCreative Director -
Liz HartGroup Director, Media Operations -
Nicole MurphySenior Communications Manager -
Nika DyenCommunications Manager -
Parry RomingerAccount Director -
Roxy YoungChief Marketing Officer -
Scott SteeleSenior Copywriter -
Tavish MacLellanHead of Brand Creative -
Tavish MacLellanHead of Brand Creative -
Yael CesarkasVP, Executive Strategy Director -
R/GAAdvertising Agency -
Tiffany RolfeGlobal Chief Creative Officer -
David CornsSVP, Managing Director -
Bryan GreggExecutive Creative Director -
Kirstie BonesAssociate Creative Director -
D&AD