ABOUT

The Brief:
AXA wants to the regain the 'TRUST' of their customers. You need to come up with a message, campaign, posters etc. That will get this message across. The target audience is 35-55 year old in ten to fifteen years time.

The Solution:
We came up with the idea that the best way to regain 'TRUST' is for them to give something back, so we can up with the 'Trustband' idea. This is a simple gadget (currently still being developed) that sits on your wrist and projects you phone screen on to your arm. To accompany this we decided to a kinetic typography message say our message. As well a poster and magazine spread.

This was a college project set by YCN. Being a part time student this project was challenging due to the amount of work that was put into it. Also I had never used Adobe After Effects before so I had to learn a whole new software program just for this project in my own time.