ABOUT

Berghaus wanted to produce material to communicate to trade and consumers that Brasher boots would become a part of the Berghaus brand. This was important as Brasher customers were loyal and of a different demographic to the typical Berghaus customer. It needed to communicate that the quality and style of the boot wouldn't change just the name.

I chose to play on the wedding theme of "tying the knot", where it was a partnership instead of one brand taking over the other. The Berghaus blue and Brasher green are synonymous so were incorporated into the design. The design was effective across all platforms including advertising, direct mail and brochure spreads.