ABOUT

This ad focuses on people not giving up on their dreams. The dreams they follow at dawn and dusk.  So, it was important to tap into that feeling of achievement, the sense of nearly giving up, and then finding the strength somewhere to carry on. Using colour to juxtapose these two feelings and enhance the sense of mood and drama. Toby added a slight nostalgic element with film grain and warm highlights, to give the sense of memory, or imagined reality. The creative license was broad. Each shot was treated separately, using colour to emphasise the story points, details, emotions.