About me

Working in Out of Home since 2004, I've been part of the industry's digital transformation—from launching the UK's first roadside digital screens at JCDecaux to joining Ocean Outdoor in 2010, where I played a key role in reimagining the world's most famous billboard, the Piccadilly Lights.

As Group Creative Director, I collaborate with brands and agencies to maximise the impact of OOH, driving innovation while reinforcing the fundamentals of great campaign design.

Since 2021, I've helped pioneer the rise of anamorphic 3D billboards, producing ads for brands such as Versace, Disney+, and Coca-Cola as part of the Ocean Studio team. I've also consulted on hundreds of other "DeepScreen" campaigns, shaping the evolution of this unmissabl format.

David's work

March for Giants – Case Study Video

Ocean Outdoor Crucial Creative Competition

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