ABOUT

THE BRIEF
To develop the Tait Walker Wealth Management service brand and make it a stand alone premium offering amongst the other regular Tait Walker services. Tait Walker wanted to lose the corporate look and bring in a more relatable lifestyle feel to it.

THE RESULT
The brand guidelines were developed with a lifestyle approach rather than a more conventional corporate approach to give a clear voice to the Wealth Management service as well as giving the brand a refresh in photography style and design. Colourways were also subtly tweaked to give the brand a more premium look. Design collateral included press advertisements, online media campaigns and printed collateral.